Our History


VPMR is the former Primary Market Research Division of Verispan. Verispan is a healthcare information company originally founded by Quintiles Transnational Corporation and McKesson Corporation, and recently acquired by SDI.


Timeline

    VPMR has been operating for over 12 years, since its inception as a division of Kelly/Waldron & Company.

    Division History:
  • 1995 - Founded within Kelly/Waldron & Company
  • 2000 - Kelly/Waldron was acquired by McKesson Corporation
  • 2002 - Verispan LLC was established by McKesson as a joint venture with Quintiles Transnational Corporation
  • 2007 - Verispan's Primary Market Research Division separated to form its own independent company as VPMR LLC