VPMR is the former Primary Market Research Division of Verispan. Verispan was a healthcare information company originally founded by Quintiles Transnational Corporation and McKesson Corporation, and acquired by SDI and then IMS.
Kelly / Waldron & Company
Kelly / Waldron
was acquired by McKesson Corporation
was established by McKesson as a joint venture with Quintiles Transnational Corporation
Verispan's Primary Market Research Division separated
to form its own independent
company as VPMR LLC
Operating 12+ years since inception
To provide our clients with strategic, tactical, and timely market information according to the highest possible standards in the healthcare and market research industry.
We pride ourselves in creating partnerships and lasting relationships with our clients by developing marketing strategies through custom research to identify, target, and better understand the current requirements for succeeding in their specific market.
Our success is based on our passion for providing clients with information that will guide their strategy and success. We are motivated by our desire to form strong and lasting partnerships with our clients to become valued members of their team.
Our clients praise us for our TEAM PHILOSOPHY (as the saying goes “two brains are better than one” …and we say “why not add a few more”); we leverage the knowledge, experience, and expertise of our entire team on each initiative.
OUR LEADERSHIP TEAM
Dedicated market research experts, each with over 15 years of experience in the pharmaceutical, healthcare, and consumer product industries. Our team leverages our educational backgrounds, specialized training as well as industry experience and knowledge to design market research studies that will drive global brand development and optimize product performance.