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OUR EXPERTISE
VPMR works closely with our clients to develop a methodological approach that optimally suits their research objectives and answers key business questions. We offer a portfolio of innovative research solutions to meet the ever changing needs of our clients. We are experts in designing fully-custom research for all phases of the product lifecycle.
VPMR conducts research to support all phases of the product lifecycle, from pre-clinical to clinical trials to NDA submission to commercialization
Experienced in utilizing a wide range of advanced analytical techniques, to address unique business questions and/or issues as needed
Highly seasoned moderators offer a broad range of experience in diverse methodologies and discussing various therapeutic categories
Collaborate with “best in class” technology organizations to leverage and integrate novel, value-add research and analytical services
Proven excellence in quantitative tracking research, performing 500+ tracking studies, including several brands through 20+ waves of research
Founded on the idea of data-driven decisions, VPMR is uniquely experienced in integrating primary and secondary research solutions
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​Pre-clinical
Clinical trials
(Phases I-III)
NDA
Submission
Commercialization
Market Assessment
Forecasting
TPP Refinement
Licensing
Clinical Trial Design
Promotional Testing
Market Segmentation
ATU Tracking
Chart Audit / Patient Diary
Message Testing / Recall
Company / Brand Image
Methodologies
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Focus Groups
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Central Location
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Telephone
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Online
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In-Depth Interviews (IDIs)
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Central Location
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Telephone
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Online
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Hybrid Telephone / Internet
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In-office Interviews
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Bulletin Boards
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Patient Communities
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Market Opportunity Assessment
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New Product Development
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Clinical Investigator Feedback
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Reimbursement and Payers
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Promotional Development
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Product Positioning
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Brand Name / Logo Testing
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Message Testing
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Concept & Detail Aid Testing
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Compliance & Persistency
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Package Design Testing
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Patient Case Studies
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Patient Journey
Highly seasoned moderators offer a broad range of experience in diverse methodologies and discussing various therapeutic categories
Methodologies
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Internet Surveys
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Telephone Interviews
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Structured Face-to-Face Interviews
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Chart Reviews
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Social Analytics
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Real Time Research
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Secondary Data Integration
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Market Opportunity Assessment
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Market Segmentation
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Forecast based on:
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Clinical Trial Outcomes
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Market Sizing
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Product Features
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Brand Performance
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Brand Communication
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Company Image
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Customer Satisfaction
Applications
Applications
Techniques
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Conjoint / Discrete Choice Analysis
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Regression / Factor Analysis
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Simulation Modeling
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Gap Analysis
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Quadrant Analysis
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Perceptual / Correspondence Mapping
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Product Development
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Reformulation
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Pricing Studies
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Forecast Studies
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Segmentation
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Positioning
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Messaging
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Attitude & Usage Studies
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Tracking Studies
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Among others
Data
Integration
Platforms for
merging and
analyzing primary
and secondary
data
Data
Collection
Innovative survey platforms, mobile, video + real time
data capture
for UX
Analytics
AI analytical
tools,
text analytics
and NLP
Data
Access
Portal to provide
live access
to study
results
VPMR integrates multiple data sources/channels to provide a more comprehensive and strategic analysis as well as a broader view of the market
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Qualitative Quantitative Ethnographic Prescribing Claims Lab Patient-generated Social media​
Applications
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