OUR EXPERTISE

VPMR works closely with our clients to develop a methodological approach that optimally suits their research objectives and answers key business questions.  We offer a portfolio of innovative research solutions to meet the ever changing needs of our clients.  We are experts in designing fully-custom research for all phases of the product lifecycle.

 

VPMR conducts research to support all phases of the product lifecycle, from pre-clinical to clinical trials to NDA submission to commercialization

service.png

Experienced in utilizing a wide range of advanced analytical techniques, to address unique business questions and/or issues as needed

Highly seasoned moderators offer a broad range of experience in diverse methodologies and discussing various therapeutic categories

Collaborate with “best in class” technology organizations to leverage and integrate novel, value-add research and analytical services

advanced technology.png
service.png

Proven excellence in quantitative tracking research, performing 500+ tracking studies, including several brands through 20+ waves of research

Founded on the idea of data-driven decisions, VPMR is uniquely experienced in integrating primary and secondary research solutions

noun_data integration_2301614 (1).png
SERVICE OVERVIEW
service.png

​Pre-clinical

Clinical trials

(Phases I-III)

NDA

Submission

Commercialization

Market Assessment

Forecasting

TPP Refinement

Licensing

Clinical Trial Design

Promotional Testing

Market Segmentation

ATU Tracking

Chart Audit / Patient Diary

Message Testing / Recall

Company / Brand Image

Methodologies

  • Focus Groups

    • Central Location

    • Telephone

    • Online

  • In-Depth Interviews (IDIs)

    • Central Location

    • Telephone

    • Online

  • Hybrid Telephone / Internet

  • In-office Interviews

  • Bulletin Boards

  • Patient Communities

  • Market Opportunity Assessment

  • New Product Development

  • Clinical Investigator Feedback

  • Reimbursement and Payers

  • Promotional Development

    • Product Positioning

    • Brand Name / Logo Testing

    • Message Testing

    • Concept & Detail Aid Testing

  • Compliance & Persistency

  • Package Design Testing

  • Patient Case Studies

  • Patient Journey

Highly seasoned moderators offer a broad range of experience in diverse methodologies and discussing various therapeutic categories

QUALITATIVE RESEARCH

Methodologies

  • Internet Surveys

  • Telephone Interviews

  • Structured Face-to-Face Interviews

  • Chart Reviews

  • Social Analytics

  • Real Time Research

  • Secondary Data Integration

  • Market Opportunity Assessment

  • Market Segmentation

  • Forecast based on:

    • Clinical Trial Outcomes

    • Market Sizing

    • Product Features

  • Brand Performance

  • Brand Communication

  • Company Image

  • Customer Satisfaction

Applications

Applications

Techniques

  • Conjoint / Discrete Choice Analysis

  • Regression / Factor Analysis

  • Simulation Modeling

  • Gap Analysis

  • Quadrant Analysis

  • Perceptual / Correspondence Mapping

  • Product Development

  • Reformulation

  • Pricing Studies

  • Forecast Studies

  • Segmentation

  • Positioning

  • Messaging

  • Attitude & Usage Studies

  • Tracking Studies

  • Among others

circle - blue 1.1.png
circle - gray .1.png

Data

Integration

Platforms for

merging and

analyzing primary

and secondary

data

Data

Collection

Innovative survey platforms, mobile, video + real time

data capture 
for UX

circle - blue 2.1.png

Analytics

AI analytical 

tools,

text analytics

and NLP

circle - green .1.png

Data

Access

Portal to provide

live access

to study

results

ADVANCED TECHNOLOGIES
advanced technology.png

VPMR integrates multiple data sources/channels to provide a more comprehensive and strategic analysis as well as a broader view of the market

Qualitative   Quantitative   Ethnographic   Prescribing   Claims   Lab   Patient-generated   Social media

 

Applications

 
 
 
 
QUANTITATIVE RESEARCH
 
ADVANCED ANALYTICS
DATA INTEGRATION
noun_data integration_2301614 (1).png